Awamoritime

Once upon a time, in a kingdom far, far away a beverage was born from exotic ingredients. Introducing Awamori to North American audiences as a versatile alternative to Sake, and Okinawa as a unique and special destination within Japan were the key requirements of the brief.

The Inspiration

Okinawa is one of the planet's so-called "blue zones" where people regularly live to a very advanced age.

Brand Identity

The brand's icon is a custom-designed Shisa dragon symbol that draws directly from the Okinawan folklore.

Storytelling

Web & Digital

Awamoritime.com

Barteca

Directed by Ryan Smith, the Barteca engagement represents brand storytelling from soup to nuts, including the origin stories for the Bartaco and Barcelona Wine Bar concepts. Barteca was acquired for $325 million shortly after the release of the video campaign.

Ottolinger + Kannaswiss

In another first, we created a Swiss premium CBD-infused lipstick for an exciting Ottolinger + Kannaswiss collaboration. Launching at Paris Fashion Week this fall during the Ottolinger SS 20 collection show, the long-wearing silky satin lipstick comes in Sakura Sunset and is inspired by the post-apocalyptic punk heroine Tank Girl.

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Infiniti

Celebrated chef and personality, Chef Roblé Ali, invites us into his process when navigating the preparation and execution of a specialized meal. By utilizing both his expertise and a powerful resource, the Infiniti QX50, he is able to achieve the ultimate experience in taste and presentation.

This multiple agency collaboration for Infiniti and UrbanDaddy was directed, edited, and produced by our own Ryan Smith.

Mastercard

Mastercard - Commerce for Every Device

The more connected the world becomes, the easier it should be to connect with what matters most. Mastercard continues to innovate secure and seamless digital solutions across devices to meet your everyday needs.

Directed/Edited by our own Ryan Smith

sweetgreen

Sweetgreen brand story video

The spring from whence it all sprung… we did their original brand identity, retail design (in collaboration with CORE Architecture & Design), digital and visual storytelling for several years to prepare Sweetgreen for national expansion. The videos including “meet the farmer” series, sweetlife sessions, sweetlife festival branding + doc, and individual digital releases were directed + produced by our own Ryan Smith.

Sweetpress introductory campaign video.

Sweetlife music and food festival full length documentary.