Sustainable.
We design unique and effective solutions for brands, people, and the planet.
Digital.
We design unique and effective solutions for brands, people, and the planet.
Physical.
We design unique and effective solutions for brands, people, and the planet.
Brand.
We design unique and effective solutions for brands, people, and the planet.
Environments.
We design unique and effective solutions for brands, people, and the planet.
Shoukburger
We collaborated with our old friends at Shouk to come up with branding and a 100% compostable multi-functional packaging system for the now legendary pre-cooked frozen vegetable patties they refer to as Shoukburgers. Just in time for the meatless burger wars. Then again, we’re convinced that once you taste them there will be peace at last. Unlike meat-substitute or conventional veggie burgers, a Shoukburger is moist and beefy while made 100% from minimally processed vegetables, mushrooms, and other things you can pronounce, and with a satisfying flavor profile that is true to its Israeli street food roots.
The inspiration board.
The logo is derived from the Shouk logo but with a clear goal of communicating the nature and physical volume of the product. The idea of stackability is built into the visual language as much as into the form and function of the packaging system.
An actual Shoukburger. Yep!
Rather than wrapping each patty individually in an attempt to prevent the onset of freezer burn, we arrived at a delightfully simple solution inspired by frozen beef hamburgers.
Introducing a single membrane vis a vis a breathable paper wrapper allowed us to arrive at a solution that is elegant, on-brand, fast and inexpensive to implement at scale or in a more limited capacity.
The pulp cylinder system is durable enough to withstand direct to consumer shipping and stands out exceptionally in the retail display.
Sticky Fingers
“No butter way to bake a mess” is what we said when we first accepted the opportunity to create a foundation for the next level of growth for a legendary DC-area vegan brand founded by reality baking celebrity Doron Petersan.
Together, we re-imagined Sticky Fingers as a unified and highly visual but also coordinated offering of products and services offered some offered only locally and others nationally, some online while others in brick-and-mortar settings. This means we truly began from scratch.
Starting from the joyful color scheme and friendly typography style the resulting image is accessible, fun, playfully humorous, and inclusive in presentation and tone with an emphasis on delivering bespoke-like luxury and superior performance all while reducing waste and increasing compostability and compatibility with local recycling stream.
Visit the Bakery Website
Visit the Diner Website
A palette that doesn’t take itself too seriously and vibrant graphic patterns that map to product categories work together to create a quirky but accessible DIY mood.
The flexible pouch is a high-resolution medium with a relatively low waste profile. 100% recyclable and modular by design.
Wholesale multi-packs.
The “hat box” for gifting and kits.
A branded mailer system.
The Sticky Card gift card.
Printed collateral system evokes the nostalgia of old-timey postcards.
Holiday gifting kits. And more!
Wild Wing Cafe
Where the wild wings are.
New everything. Rebranded, redesigned, rethought, and a return to course for a NC-headquartered Southern casual bar & restaurant franchise built around freshly baked chicken wings and local live entertainment. We started with devising an updated brand strategy which includes redefined values and brand positioning tagline, as well as, a restated mission and vision statements. Then followed by an aesthetic recalibration and re-imagination of the visual expression from logo to color scheme, the re-establishment of the brand’s purposeful and coordinated voice and tone. ultimately finishing with the environmental store prototype redesign.
As part of activating the new brand strategy, WWC has begun a wholesale conversion to mostly compostable or highly recyclable single-use packaging system.
The reimagined retail exterior prototype includes signature elements such as covered porches and generous outdoor areas as additional subtle expressions of the endemic Southern hospitality.
In a radical move that allowed for a significant reduction of clutter by the removal of individual TV monitors we upgraded the customer experience to something more akin to being in an actual living room or even on the bleachers during an actual game. This allows for a clearer distinction between the respective designated zones within the total footprint of the restaurant which enhances the quality of the dining experience for many without removing the ability of others to enjoy a broadcast or a split-screen view of many matches or channels of entertainment in more concentrated fashion.
Mixed height furniture and a variety of pendants make for a space that retains depth but also contains interest by enforcing intentional zones within itself.
The new web presence is crisp and to the point and scales well for mobile devices.
A fun, wildly colorful system of adhesive labels for marking the sauce used on wings to go.
The order integrity seal also functions as a way to personalize each item which keeps things organized and friendly at the same time.
The new party box is much, much wilder than ever without losing its sustainable essence or function.
We developed this inexpensive, sustainably and locally made wooden table-top LTO holder system as a way to reduce clutter and bring simple and honest materials back into the every day casual dining experience.
The updated menu system is modular and inexpensive and easy to maintain over long term.
Although rolled out as part of the redesigned children’s Wild Child menu, this is a multi-functional and multiple-audience-oriented beverage coaster that raises awareness about endangered species from the native habitats that coincide with the 43 locations of the WWC. The coasters are 100% compostable and assemble into 3-dimensional sculptures of the respective animal they depict. The embedded QR-code allows for a donation towards the conservation efforts and is connected to the WWC loyalty program.
An excerpt from the brand book.
