Sustainable.
We design unique and effective solutions for brands, people, and the planet.
Digital.
We design unique and effective solutions for brands, people, and the planet.
Physical.
We design unique and effective solutions for brands, people, and the planet.
Brand.
We design unique and effective solutions for brands, people, and the planet.
Environments.
We design unique and effective solutions for brands, people, and the planet.
Storytelling
We tell compelling stories uniquely.
Critter Clamp
Keeping everybody happy can be a challenging but also fun task when that includes the homeowners, wildlife, and the community at large. Fully exploiting the expressiveness and intelligence of raccoons this balance of wildness and playfulness with utility is present in every aspect of the brand expression including the product design itself.
Critter Clamp lab footage.
Brand Identity
Product Design
Manufacturing & Supply Chain
Storytelling
Packaging
Web & Digital
Awai
An angular, choppy stroke pattern evocative of Japanese traditional brush calligraphy is a time capsule containing the heritage of the brand.
Print Stationery
Oral Care & Supplements
Subscription Mailer.
Skincare
Trade Show Booth
Keeping the brand consistent across ALL the touch points.
Sabi
Compostable beauty packaging from forest waste.
You’re your own best imperfection. Inspired by wabi-sabi, we designed a 100% compostable, micro-plastics-free solution made from Finnish forestry waste for this anti-aging system that celebrates a little wear and tear while reminding us about humanity and humility while titillating the aesthetic senses.
Shoukburger
We collaborated with our old friends at Shouk to come up with branding and a 100% compostable multi-functional packaging system for the now legendary pre-cooked frozen vegetable patties they refer to as Shoukburgers. Just in time for the meatless burger wars. Then again, we’re convinced that once you taste them there will be peace at last. Unlike meat-substitute or conventional veggie burgers, a Shoukburger is moist and beefy while made 100% from minimally processed vegetables, mushrooms, and other things you can pronounce, and with a satisfying flavor profile that is true to its Israeli street food roots.
The inspiration board.
The logo is derived from the Shouk logo but with a clear goal of communicating the nature and physical volume of the product. The idea of stackability is built into the visual language as much as into the form and function of the packaging system.
An actual Shoukburger. Yep!
Rather than wrapping each patty individually in an attempt to prevent the onset of freezer burn, we arrived at a delightfully simple solution inspired by frozen beef hamburgers.
Introducing a single membrane vis a vis a breathable paper wrapper allowed us to arrive at a solution that is elegant, on-brand, fast and inexpensive to implement at scale or in a more limited capacity.
The pulp cylinder system is durable enough to withstand direct to consumer shipping and stands out exceptionally in the retail display.
Salty Bits
It started with pork and became a whole lot more. We helped create distinctive and effective packaging for the world’s most expensive sausage made by hand in Pittsburgh, PA.
Sticky Fingers
“No butter way to bake a mess” is what we said when we first accepted the opportunity to create a foundation for the next level of growth for a legendary DC-area vegan brand founded by reality baking celebrity Doron Petersan.
Together, we re-imagined Sticky Fingers as a unified and highly visual but also coordinated offering of products and services offered some offered only locally and others nationally, some online while others in brick-and-mortar settings. This means we truly began from scratch.
Starting from the joyful color scheme and friendly typography style the resulting image is accessible, fun, playfully humorous, and inclusive in presentation and tone with an emphasis on delivering bespoke-like luxury and superior performance all while reducing waste and increasing compostability and compatibility with local recycling stream.
Visit the Bakery Website
Visit the Diner Website
A palette that doesn’t take itself too seriously and vibrant graphic patterns that map to product categories work together to create a quirky but accessible DIY mood.
The flexible pouch is a high-resolution medium with a relatively low waste profile. 100% recyclable and modular by design.
Wholesale multi-packs.
The “hat box” for gifting and kits.
A branded mailer system.
The Sticky Card gift card.
Printed collateral system evokes the nostalgia of old-timey postcards.
Holiday gifting kits. And more!
Wild Wing Cafe
Where the wild wings are.
New everything. Rebranded, redesigned, rethought, and a return to course for a NC-headquartered Southern casual bar & restaurant franchise built around freshly baked chicken wings and local live entertainment. We started with devising an updated brand strategy which includes redefined values and brand positioning tagline, as well as, a restated mission and vision statements. Then followed by an aesthetic recalibration and re-imagination of the visual expression from logo to color scheme, the re-establishment of the brand’s purposeful and coordinated voice and tone. ultimately finishing with the environmental store prototype redesign.
As part of activating the new brand strategy, WWC has begun a wholesale conversion to mostly compostable or highly recyclable single-use packaging system.
The reimagined retail exterior prototype includes signature elements such as covered porches and generous outdoor areas as additional subtle expressions of the endemic Southern hospitality.
In a radical move that allowed for a significant reduction of clutter by the removal of individual TV monitors we upgraded the customer experience to something more akin to being in an actual living room or even on the bleachers during an actual game. This allows for a clearer distinction between the respective designated zones within the total footprint of the restaurant which enhances the quality of the dining experience for many without removing the ability of others to enjoy a broadcast or a split-screen view of many matches or channels of entertainment in more concentrated fashion.
Mixed height furniture and a variety of pendants make for a space that retains depth but also contains interest by enforcing intentional zones within itself.
The new web presence is crisp and to the point and scales well for mobile devices.
A fun, wildly colorful system of adhesive labels for marking the sauce used on wings to go.
The order integrity seal also functions as a way to personalize each item which keeps things organized and friendly at the same time.
The new party box is much, much wilder than ever without losing its sustainable essence or function.
We developed this inexpensive, sustainably and locally made wooden table-top LTO holder system as a way to reduce clutter and bring simple and honest materials back into the every day casual dining experience.
The updated menu system is modular and inexpensive and easy to maintain over long term.
Although rolled out as part of the redesigned children’s Wild Child menu, this is a multi-functional and multiple-audience-oriented beverage coaster that raises awareness about endangered species from the native habitats that coincide with the 43 locations of the WWC. The coasters are 100% compostable and assemble into 3-dimensional sculptures of the respective animal they depict. The embedded QR-code allows for a donation towards the conservation efforts and is connected to the WWC loyalty program.
An excerpt from the brand book.
Avalon Derma
A new skincare line for Riyadh’s fastest-growing beauty and personal care manufacturer Avalon injects vibrancy into an otherwise harsh, muted and often chromatically-challenged ambiance of the desert, serving as a respite from the everyday. It is at once utilitarian and minimalist while conveying cosmopolitan modernist confidence rarely seen in the native Saudi brandscape.
C3
Introducing the C3 - a Curcumin, Crocus, and CBD Complex. This extraordinary new food supplement with vitamins, choline, minerals, and plant extracts is made by Kannaswiss - a cannabis innovator from Switzerland.
In order to maximize visual and storytelling impact, we devised a solution inspired by the marriage of the naturally occurring color spectrum with the wellness-enhancing promise of “flowing” through one’s day to arrive at a 360-degree labeling solution. The result is effortlessly Swiss while remaining fresh.
Ottolinger + Kannaswiss
In another first, we created a Swiss premium CBD-infused lipstick for an exciting Ottolinger + Kannaswiss collaboration. Launching at Paris Fashion Week this fall during the Ottolinger SS 20 collection show, the long-wearing silky satin lipstick comes in Sakura Sunset and is inspired by the post-apocalyptic punk heroine Tank Girl.
OX
Nanoxidil-powered hair styling and scalp care kit for men. Virility, vitality, volume. Stylish, professional grade tools for everyman’s bathroom. Not your dad’s hair club.
Excerpts from the design brief.
A name and identity system that speaks volume, speed, and professional power.
Bold, not bald.
Complete care kit.
Kannaswiss
Haloing off the Swiss school of modern graphic design we forged an identity that is at once accessible and inviting while also being reliably “pharmaceutical” in order to communicate the brand’s promise and the related value system and the premium price positioning of their expanding line of CBD-enhanced products.
An excerpt from the design brief.
Wellness is central to the brand promise.
The “plus” monogram device is loaded with meaning.
Subliminal promise of comprehensive lifestyle support implied and expressed.
The first SKU that launched the medicinals category.
An ever-expanding number of SKUs.
Bagasse fiber mesh molds echo the values of the brand.
Attention to detail is endemic.
A custom mold for the most Swiss of all chocolates.
Retail facade elevation prototype reinforces the underlying Swissness.
Modular expo system that packs flat for a life on the road.
Comfortable, functional and modern.
Reusable totes from organic jute.
Organic cotton tees.
NØBO
Fight odor causing bacteria with the help of your microbiome. No more B.O. Even less B.S.! All natural probiotic deodorant for all. The brief was about as minimalist as a designer could hope for in both its limitations and its possibilities in terms of being able to strip things down to the basics - an inspiration for the brand and the product from the formulation of all natural essential oils and ingredients with probiotics to how it will help expand the possibilities of probiotics as a platform for continued development for other personal hygiene and beauty products.
Secondary logo style for digital use.
Zero odor emission promise is embedded.
Peter Coppola
Let's iron things out wit this new straightening iron from Peter Coppola - a Personal Brands brand.
And redesign of the entire line followed.
