Awamoritime

Once upon a time, in a kingdom far, far away a beverage was born from exotic ingredients. Introducing Awamori to North American audiences as a versatile alternative to Sake, and Okinawa as a unique and special destination within Japan were the key requirements of the brief.

The Inspiration

Okinawa is one of the planet's so-called "blue zones" where people regularly live to a very advanced age.

Brand Identity

The brand's icon is a custom-designed Shisa dragon symbol that draws directly from the Okinawan folklore.

Storytelling

Web & Digital

Awamoritime.com

Solartag

Ever since there was light most life as we know it in our solar system has depended on it for its boundless energy. Despite advances in technology, rooftop solar continues to suffer from the stigma of cost and the perception of aesthetic limitations. That is why Solartag emphasizes its Danish design & engineering heritage while positioning themselves as a more sensibly priced alternative to Tesla.

Brand Identity

Product labels for the panels.

Storytelling

Web & Digital

solartag.us

CHOPT

What had once been one of the most creative salad companies in the world and then lost their focus became whole again after their spiritual and visual face-lift. We brought back the wanderlust and “transportability” as expressions of the brand and the rational foundation on which to both simplify and expand their offering.

Revised logotype absorbed the 90’s throwback runaway chopper with the device user in mind.

A revised manifesto to advertise a renewed commitment to innovation.

Storytelling begins at the doorstep with a map of suppliers local to a given store.

Modular digital menu system that integrates with POS and brand website.

A prototype of an RFID-enabled reusable bowl.