Shouk

Picture an all-vegetarian Israeli market. We did. Marrying the din of an open air market pita stand with a reliable bag of found objects we created an environment that communicates the essence of the bazaar while providing for a delightful discovery of another side of the greater Middle Eastern cuisine that goes well beyond falafel. Try the cauliflower!

Excerpts from the design inspiration deck.

Functional signage built from scraps.

Window signage.

Keeping a low carbon footprint wherever possible is core to the brand.

A modular menu system built entirely by hand of found objects.

Dimensionalizing the brand.

Peter Coppola

Let's iron things out wit this new straightening iron from Peter Coppola - a Personal Brands brand.

And redesign of the entire line followed.

Sparo

A gamified global charitable giving app. Allows anyone to make unlimited or micro-donations and make good things possible on the hyper-local level anywhere in the world.

sparogives.com

ONX

Skincare from outer space.

Pupatella

We were tasked with modernizing and re-legitimizing a neighborhood neapolitan-certified pizza brand on the eve of a planned regional expansion via franchising. So we kept it energetic and fun and accessible for all audiences while keeping an appropriate amount of restraint.

CAVA

Together with Peter Hapstak of HD+ we forged a unique identity for this hyper successful fast casual dining brand from suburban Maryland presently taking over the nation.

Ryan Smith was the creative director and producer behind their first piece of video storytelling CAVA: A Culture, Not A Concept.

Sustainability goals are reflected as essential to operations.

Brand messaging embedded.

A customer-friendly ordering process.

Another Cava has been opened to the delight of many.

Groh

A mushroom-based scalp health and general vitality boost - part of a holistic health and beauty routine. 100% recyclable aluminum and recycled paper board packaging.

The complete line.

One of the available subscription kits.

Kicksback

When Nike Innovation's Nexus project approached Alphaforms about creating a life-like, high-resolution e-commerce application in order to test a business plan. We worked as a subset of the Peer Insight team in order to create the solution which succeeded in several key performance categories including qualifying for continued funding by the internal VC board. The end product of that collaboration is now known as the Nike Adventure Club. You know, for kids.

NIKEADVENTURECLUB.COM

Shoelace-inspired identity.

Working with Peer Insight we co-created and collaborated with Nike in order to validate the use cases and build a beautiful alpha experience, end to end.

CHOPT

What had once been one of the most creative salad companies in the world and then lost their focus became whole again after their spiritual and visual face-lift. We brought back the wanderlust and “transportability” as expressions of the brand and the rational foundation on which to both simplify and expand their offering.

Revised logotype absorbed the 90’s throwback runaway chopper with the device user in mind.

A revised manifesto to advertise a renewed commitment to innovation.

Storytelling begins at the doorstep with a map of suppliers local to a given store.

Modular digital menu system that integrates with POS and brand website.

A prototype of an RFID-enabled reusable bowl.

sweetgreen

Sweetgreen brand story video

The spring from whence it all sprung… we did their original brand identity, retail design (in collaboration with CORE Architecture & Design), digital and visual storytelling for several years to prepare Sweetgreen for national expansion. The videos including “meet the farmer” series, sweetlife sessions, sweetlife festival branding + doc, and individual digital releases were directed + produced by our own Ryan Smith.

Sweetpress introductory campaign video.

Sweetlife music and food festival full length documentary.