CHOPT
What had once been one of the most creative salad companies in the world and then lost their focus became whole again after their spiritual and visual face-lift. We brought back the wanderlust and “transportability” as expressions of the brand and the rational foundation on which to both simplify and expand their offering.
Revised logotype absorbed the 90’s throwback runaway chopper with the device user in mind.
A revised manifesto to advertise a renewed commitment to innovation.
Storytelling begins at the doorstep with a map of suppliers local to a given store.
Modular digital menu system that integrates with POS and brand website.
A prototype of an RFID-enabled reusable bowl.